“Just google it…” That all-pervasive, nearly omnipotent, search engine, Google, has morphed into a common-place verb — we all use it, many of us depend on it simply to keep up with happenings on the ‘Net. Yet it may be time to start demoting Google to a place in “the back seat,” a second-tier position. Bear with me… my reasoning for this is a bit roundabout, but I’ll get to the point as quickly as possible.
A few months ago, I ran into a pretty astounding book on my local library‘s “featured” shelf, and I’ve told whoever’ll listen to me about it ever since: The book is “The Filter Bubble: What the Internet is Hiding From You” by Eli Pariser — and, honestly, if I’d’a recognized the author by name as I picked up the book, I probably would have proved its premise by putting it right back on the shelf! Like many (most) of us, I’m living inside my own “filter bubble,” and, burdened with my own notions, likes, dislikes and opinions, had I known who Mr. Pariser was, I’d have exercised my prejudice and thus would have missed reading an eye-opening book! Mr. Pariser is a former executive director of MoveOn.org, and of course, every good capital-C-conservative knows as “one of them” — the despised “other.” Had I known this author for his former association, I would have recoiled from the book with disdain! Continue reading